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Streaming surfing: The endless menu on Netflix

In today's digital age, where we have unlimited access to a huge amount of content at our fingertips, a new phenomenon called "streaming surfing" or "content surfing" is emerging. If you've ever found yourself jumping between different shows on Netflix and ending up not watching anything in full, you're not alone. This habit has become a regular part of our digital lives, but it can have a negative impact on our well-being and productivity.

What is streaming surfing?

"Streaming surfing" is the behavior where users jump between different shows, movies or series on streaming platforms such as Netflix, and watch only short segments without finishing watching the entire content. Instead of immersing themselves in a single movie or series, users spend time browsing and exploring different titles, often returning to the main menu and starting to search for something else again. This behavior leads to people spending hours searching for the right show, but end up not really enjoying anything.

Why does streaming surfing happen?

There are several reasons why people fall into this way of tracking:

  1. Content overload: With the ever-increasing amount of content available, it can be difficult to decide what to watch. Users may feel pressured to find the "right" show or movie, leading to constant searching and switching.
  2. Short attention span: In today's fast-paced world, people often have shorter attention spans. Skipping between titles allows for faster and more immediate gratification of curiosity without having to commit to a longer watch.
  3. Discovering what's new: Some users like the feeling of discovering new things, and "streaming surfing" allows them to explore a wide variety of content in a short time.
  4. FOMO (Fear of Missing Out): The fear of something better coming out can keep users looking for more and more titles.

What are the consequences?

You may think that there is nothing wrong with this, but "streaming surfing" can have several negative consequences. It can offer a certain amount of fun and satisfaction, but it also has its drawbacks:

  1. Lack of deeper experience: Instead of immersing ourselves deeply in the story and really experiencing the emotions, we only watch snippets, which does not give us a full experience.
  2. Waste of time: Hours spent jumping between titles are hours we could be using more productively or truly relaxing.
  3. Anxiety about making decisions: Constantly searching and switching can lead to anxiety and stress from constant decision making.

How to master streaming surfing?

If you find yourself spending more time searching than watching, try the following tips:

  1. Make a list: Make a list of shows and movies you're interested in ahead of time. This will help reduce your time spent searching and increase your chances of actually playing something.
  2. Set a time limit: Set a time limit to search for new content. If you don't find anything by this time, go back to something you already know and love.
  3. Accept the recommendation: Give a chance with recommendations from friends or streaming service algorithms. It can be a good way to discover something new without having to search for a long time.

In conclusion

Streaming surfing is an interesting phenomenon that reflects our modern consumer behavior and approach to entertainment. While it can bring instant gratification, it's important to find a balance and learn to really enjoy the content that streaming services offer us without wasting precious time.