Have you ever wondered how online advertising works? Is it better than billboards and magazine ads? Definitely! And it's much more efficient. Perhaps because measures very well, if it is successful or not.
When you order "old fashioned". billboard by the road, so ho will see a lot of people. But only a few of them will be of interest what you offer. Let's say there's an ad for a new Mercedes. If someone drives by in their new Superb, the offer probably won't appeal to them very much. Likewise, if you have a business Octave. The new limousine from Germany won't interest you in it either.
But what if you had possibility to show advertisement on Mercedes only to that, who about him ever showed interest? Or to someone who has only "assumptions", that could be interested? And what if you could also to measure, if your potential customer the ad caught my eye. That's what online is all about. Of course very simplified.
Everything is collected, measured and evaluated online. And he also constantly improves so that the results are even a hair better next time. Always as an advertiser you know when and who clicked on it. How? Just add a few extra parameters to the link and you have all the information you need. A normal person ignores these parameters. I don't care what the link looks like. The main thing is that I get where I want to go. To evaluate advertising but they are these additional information for free.
Example 1
To show it with an example, for example when I click on an ad on idnes.cz, the page opens for me:
The link looks long, maybe a little pointless and complicated, but when you break it down into individual parameters separated by the & character, it starts to make sense.
- https://www.mujkaktus.cz/neresto
- ?utm_source=mafra
- &utm_medium=cpm
- &utm_campaign=5000010_Kaktus-Neresto
- &utm_term=db
- &utm_content=idnes-branding
Example number 2
When I click on the ad video, the link will look something like this: https://www.nutribullet.com/cs-cz?utm_id=152478&utm_source=idnes&utm_medium=display&utm_campaign=cz_20211108_podzimni-kampan&utm_content=video&utm_term=awareness_30s
The link breakdown here looks like this:
- https://www.nutribullet.com/cs-cz
- ?utm_id=152478
- &utm_source=idnes
- &utm_medium=display
- &utm_campaign=cz_20211108_autumn-campaign
- &utm_content=video
- &utm_term=awareness_30s
You don't have to be an online marketing guru
Are you not an online marketing specialist and don't know what those parameters mean? Never mind, neither do I. Just google it, for example:
- https://en.wikipedia.org/wiki/UTM_parameters
- https://www.google.com/search?q=cpm+what+is
- https://www.google.com/search?q=ucid+what+does+it+mean+marketing
By the way, if you know who clicked, when, where and what (which you always know online), you can very well continue to work with it. If you are interested in more details, google the word remarketing. 🙂
Do you enjoy this article? You can find more articles and guides to life with technology here: https://lukasbarda.cz/blog/
