{"id":4204,"date":"2021-11-28T20:45:26","date_gmt":"2021-11-28T19:45:26","guid":{"rendered":"https:\/\/lukasbarda.cz\/?p=4204"},"modified":"2022-09-20T15:37:18","modified_gmt":"2022-09-20T13:37:18","slug":"jak-funguje-a-jak-se-meri-online-reklama","status":"publish","type":"post","link":"https:\/\/lukasbarda.cz\/english\/jak-funguje-a-jak-se-meri-online-reklama\/","title":{"rendered":"How online advertising works and how it is measured"},"content":{"rendered":"

Have you ever wondered how online advertising works<\/strong>? Is it better than billboards and magazine ads? Definitely! And it's much more efficient. Perhaps because measures very well<\/strong>, if it is successful or not. <\/p>\n\n\n\n

When you order "old fashioned". billboard <\/strong>by the road, so ho will see a lot of people<\/strong>. But only a few of them will be of interest <\/strong>what you offer. Let's say there's an ad for a new Mercedes. If someone drives by in their new Superb, the offer probably won't appeal to them very much. Likewise, if you have a business Octave. The new limousine from Germany won't interest you in it either.<\/p>\n\n\n\n

But what if you had possibility to show advertisement <\/strong>on Mercedes only to that<\/strong>, who <\/strong>about him ever showed interest<\/strong>? Or to someone who has only "assumptions"<\/strong>, that could be interested<\/strong>? And what if you could also to measure<\/strong>, if your potential customer the ad caught my eye<\/strong>. That's what online is all about. Of course very simplified. <\/p>\n\n\n\n

Everything is collected, measured and evaluated online.<\/strong> And he also constantly improves so that the results are even a hair better next time. Always as an advertiser you know when and who clicked on it<\/strong>. How? Just add a few extra parameters to the link and you have all the information you need. A normal person ignores these parameters. I don't care what the link looks like. The main thing is that I get where I want to go. To evaluate advertising<\/strong> but they are these additional information for free<\/strong>. <\/p>\n\n\n\n

Example 1<\/h3>\n\n\n\n

To show it with an example, for example when I click on an ad<\/strong> on idnes.cz, the page opens for me:<\/p>\n\n\n\n

https:\/\/www.mujkaktus.cz\/neresto?utm_source=mafra&utm_medium=cpm&utm_campaign=500000_Kaktus-Neresto&utm_term=db&utm_content=idnes-branding<\/a><\/p>\n\n\n\n

The link looks long, maybe a little pointless and complicated, but when you break it down into individual parameters separated by the & character, it starts to make sense.<\/p>\n\n\n\n